Starting a new e-commerce website isn’t the hard part, the web is full with services offering to build one at a low price, even adding the products and making prices with desired profit margin. The hard part is traffic; profit from day one has become a dream, something that’s not possible anymore. Search engine optimization it will consume time and money with no guarantee that traffic will flourish, putting every new business in a difficulty to choose what’s better for long term or not.
But paid advertising can still bring good profit overnight with low investment if did right. To target the right audience, can be expensive and impossible to cover with the profit margin and still make a profit. As recommended before by a lot of new e-commerce owners, Smarter Solo Ads is the best first start alternative, without spending too much money and still be on profit. A good product will always convert, but finding that product is a catch that will cost money and time. Starting an advertising campaign just to test products is a good idea; trending products can make loads of money with low investment and give back a lot of brand exposure.
Social media traffic tends to convert better on some products; depending on the targeting strategy money can be made with little investment. People order more and more online, giving an opportunity for new business to create a brand and invest money in paid advertising just for exposure. Bringing profit from day one isn’t an option, banking that easy with a new website is an extremely rare accomplishment.
Website design and product information will have an effect on conversion rate; no one orders online without reading specification or reviews anymore. Product description with truthfully specification, can build trust which can convert into sales in the long run. Constant buyers or people that just return for more are the ones that make profit, zero investment just for making them feel safe and offering wanted information.