If you are a parent of teenagers, you might have noticed your son or daughter clicking pictures and sharing it on the app called Instagram. Well, Instagram started out as a photo sharing application but over the years, it has emerged as one of the best platforms for Online Marketing for businesses. Surprised? Instagram has evolved and developed several unique and wonderful features that make it the perfect melting pot for youngsters and adults to spend their free time. This unique combination of users gives you, as a business owner, the opportunity to promote your products or services to the right audience. Let us now take a look at three unique features that make Instagram the ultimate online marketing platform.
Links in Instagram Stories
Instagram stories have one cool little feature that not many people actually know about. In fact, it is one of the best features in Instagram when it comes to leveraging the platform’s unlimited marketing potential. This feature is the swipe up feature that allows viewers of your story to visit your website or the link that you set in that particular story. This means that you can share cool photos or videos of your product or service and all your potential customers have to do to purchase it is simply swipe up! How cool is that? However, there is one small catch though. To enable this wonderful feature, you need to have at least 10k followers. Fret not, for this is not a big deal as there are plenty of ways in which you can find out how to buy Instagram followers. Once you have the number, you can start using this wonderful feature to drive customers straight to your website or sales page.
Remember that I mentioned Instagram was a melting pot of kids, teenagers, and adult? Well, that actually makes it kind of difficult to market your products or service to the right people. To overcome this problem, Instagram has introduced several targeting options which you can use when you post ads on their platform. You can target your ads to be seen only by people who meet your specific category. It could be age, gender, location, or even based on their interests. Lastly, you can even set up a small piece of code that Instagram gives on your website and that’ll enable you to target your ads to people who have already visited your website previously!